Base Light


Base Light

Base Light is a men’s grooming line designed to make daily routines simple and easy. The brand system was strategically developed and designed to facilitate a story that was missing from the existing product category. The finished product is an approachable-looking product that stands out in the e-commerce space, communicates simplicity and ease-of-use, and educates the consumer on why he should care about his daily grooming routine.


What I Did:
Logo design
Packaging design

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Usage badges were added to each product to communicate simplicity and ease-of-use.

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Creative Direction: Katie Tully / Photography: Chris Talamo / Executed for Bespoke Post