Base Light is a men’s grooming line designed to make daily routines simple and easy. The brand system was strategically developed and designed to facilitate a story that was missing from the existing product category. The finished product is an approachable-looking product that stands out in the e-commerce space, communicates simplicity and ease-of-use, and educates the consumer on why he should care about his daily grooming routine.
What I Did:
Usage badges were added to each product to communicate simplicity and ease-of-use.
Creative Direction: Katie Tully / Photography: Chris Talamo / Executed for Bespoke Post