MALISSA SMITH
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The Wally Shop

 
 

The Wally Shop

The Wally Shop is changing up the grocery game with package-free deliveries that come straight to your door.

I worked with TWS to created a custom hand-lettered logotype that looked approachable and friendly, and (most importantly) would stand out in a world of all-caps, sans-serif sameness.

Fun fact: The name "The Wally Shop" was inspired by a cooperative of individuals from India called the dabbawala. Dubbed the world’s “best food delivery system”, they visit suburbs to pick up worker’s freshly made lunch tiffins—usually prepared by a wife—and deliver them to their respective husbands working in the city. After lunch, the tiffins are collected and returned.

 

What I Did:
Logo design
Hand-lettering
Email Templates

 
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The dotted details in the logotype take inspiration from the tiffins, which are circular in shape.

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Creative Direction: Katie Tully / Photography: The Wally Shop